FAQ

What is AdReport?

AdReport is a cutting-edge advertising analytics platform that offers deep insights into the digital advertising landscape. It allows users to monitor advertising campaigns, track competitor activities, and increase their revenues. Additionally, we manually curate a majority of campaigns to provide users with concise banner text summaries and to ensure accurate categorization.

What distinguishes AdReport from other advertising analytics platforms? 

AdReport combines the precision of AI-enhanced techniques with manual efforts, ensuring you receive a curated experience that goes beyond automated services. Our platform’s expansive data, dating back to 2012, provides both a historical and current perspective on advertising trends.

Which markets does AdReport cover?

Currently, AdReport offers comprehensive analytics for the advertising landscape in Greece, Italy, Netherlands, and Cyprus. However, we’re always looking to expand, so stay tuned for updates!

How does AdReport help in staying ahead of the competition?

AdReport provides real-time tracking of campaigns, competitive insights, and comprehensive data on media agencies, advertisers, and websites. Our platform decodes the intricate relationships between various entities in the advertising landscape, ensuring you leverage strategic insights and never miss out on opportunities.

Is AdReport suitable for both small businesses and larger corporations? 

Absolutely! AdReport is versatile and caters to businesses of all sizes. Whether you’re a startup looking to understand the competitive landscape or a large corporation aiming to refine your advertising strategy, AdReport offers tailored solutions to meet your needs.

Can I delve into the strategies of competitors or other market players using AdReport?

Yes, AdReport allows you to gain insights into where, how, and when key players in the industry are advertising. By understanding the relationships and dynamics between websites, media shops, and advertisers, you get a holistic view of the advertising ecosystem.

How does AdReport help advertisers?

Advertisers can leverage AdReport to:

·         Track competitor advertising activities in real-time.

·         Gain insights into publishers and advertisers by sector.

·         Strategically plan their ad placements based on industry trends and peer activities.

·         Ensure their ads are correctly placed, enhancing their campaign’s effectiveness.


How does AdReport ensure the accuracy and reliability of its data?

Our methodology prioritizes precision. We utilize a combination of advanced statistical techniques, AI-enhanced tools, and manual curation. With our unique data capture tools and collaborations with third-party data providers, we ensure high levels of accuracy in our insights.

 

What recognition and trust has AdReport garnered in the industry?

AdReport was hand-selected for Microsoft’s exclusive BizSpark Plus program early in its journey. This program was reserved for only a select group of globally recognized innovative startups, underscoring AdReport’s potential and pioneering spirit in the tech world. Additionally, leading advertising and publishing firms across Europe have chosen AdReport as their preferred marketing intelligence platform, further establishing our reputation and trustworthiness in the industry.

How frequently does AdReport update its features?

At AdReport, we believe in staying ahead. We are dedicated to the constant development of new features, ensuring that we capture every campaign and stay current with the latest media platforms and trends.

How user-friendly is the AdReport platform? Do I need any specialized training?

AdReport is designed with user-friendliness in mind. Its intuitive interface ensures ease of navigation and data retrieval. However, if you ever feel the need for training or want to unlock more advanced features, our support team is always ready to assist.

How do you calculate ad spend?

We offer detailed impression estimates at the banner level, which allows users to aggregate data by various metrics, such as campaigns, websites, advertisers, sectors, timeframes, and more. Our methodology employs advanced statistical techniques, using our unique data capture tools to detect creatives displayed on the broader web daily. By combining our findings with third-party data that offers a glimpse into total website traffic and user visit patterns, we achieve precise impression estimations.

Do you cover social media platforms?

Yes, we cover a range of social media platforms including Facebook, Instagram, Messenger, YouTube, LinkedIn, and TikTok.

Can I export data from AdReport for presentations or in-depth analysis?

Yes! With the “Export to Excel” feature, you can seamlessly transfer insights from any dashboard directly into Excel, making it perfect for in-depth analysis, presentations, or meetings.

How can I request a demo?

You can request a demo by clicking here or by contacting our team directly through our contact page. We’re excited to show you what AdReport can do!

Have another question? Contact us.